Have A Voice in ALA's Direction! Due July 16


Provide Input About ALA Brand Positioning Statements

Calling All ALA Members...

Please complete a survey seeking your reaction to ALA brand positioning statements. The survey is open through July 16.

Your responses are very important and will help position the Association's future direction and help ALA make additional progress on its 2017–2020 Strategic Plan.

Overall, these steps are intended to develop a clear, compelling and well-organized identity for our organization.

As part of the ongoing Defining Our Identity initiative, ALA would like your feedback on three potential brand positioning statements, which will help us make key operating and marketing decisions that affect customers' perception of our brand.

What is a Brand Positioning Statement?

Brand positioning statements are often confused with company taglines or slogans, or brand identity. A brand identity is your look and feel. And it actually comes after your brand positioning.

Brand positioning is all about fit — how you fit in your industry and how you fit in the mind of your customer. Successful brand positioning results in customers who know what you do and why you are different from the rest.

You can read up on brand positioning statements here; they were developed using data and comments from prior surveys and exercises from focus groups and chapters.

The survey should take less than 10 minutes.

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Thank you. Your participation is greatly appreciated.