ALA Brand Recommendation to be Revealed on July 24

Live Webcast to Announce the new Brand Recommendation on July 24

ALA chapter leaders will be heading to the annual Chapter Leadership Institute (CLI) on July 24-25.  

CLI is an orientation, training and networking event for chapter officers and volunteer leaders. Participants include ALA's Board of Directors, Regional Representatives (formerly Regional Officers), Chapter Leaders, Business Partners and key members of the Headquarters Staff. CLI provides a unique opportunity for learning about and strengthening your leadership role, sharing ideas and experiences with colleagues and expanding your network.

On Friday, July 24, from Noon - 1:15 pm EST, your ALA Board of Directors will present details of the rebranding recommendation at CLI and share the history, research and strategic process that went into the development of this bold and fresh new direction.  So that all members have an opportunity to share in the announcement of the Board's recommendation, the announcement will be broadcasted live via webcast.  

Bookmark the Rebranding News page at to get the direct link to the webcast.There, you will also be able to watch a video series about "The Road to a New Brand."

From ALA President, Teresa Walker, "The Board cannot wait to share with everyone details of the work that has led us to this recommendation for our organization and to assuring you that we are the leaders of the business of law!"